With technology moving forward apace, and in a state of constant flux, it's not surprising that many people consider Print Advertising a thing of the past. But Print is still going strong, and by dismissing it as a relic of simpler times, you may be doing your business a disservice.
It seems like every time something new emerges in the world of communications, everyone assumes that previous methods and technologies are obsolete.
But, much like radio and over-the-air broadcast, there is still very much a place for print advertising in the increasingly flashy, high-tech world we live in.
The fact is, that though digital advertising, is cheaper, more flexible, and easier to track than print, print has some undeniable advantages.
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